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"Online video is also an important part of the conversations we now have with customers" The Guardian 22/02/10
“Better merchandised hotels get more bookings merchandising - getting your visual story out to potential guests is the proven most effective way to increase your bookings.
By nature, visual content (especially rich media "visual content that moves") is highly influential as proven by a major North American hotel chain that tracked the behaviour of one million online travel shoppers. They found:
A. Online shoppers viewing virtual tours are 67% more likely to book,
B. Online shoppers viewing videos are 89% more likely to book,
C. Online shoppers viewing virtual tours and videos are 115% more likely to book.”
CREATIVE DEVELOPMENT:
• For an effective idea to be realised clear thought needs to go into the idea.
• We are experts in helping you decide what your key messages need to be and then we can work out the best solution for your budget.
• We love script writing and have years of experience both long form and short form.
• We take away the need for very expensive ad agencies but we can draw on their expertise if your spend is GOLD or PLATINUM levels.
• We will develop and write the concept and script and get your sign off before we shoot the advert.
• We work in a high end capacity but make your budget work for you.
• We think outside of the box and will come up with an effective message for your business.
Download here a handy list of tips for filming an online video advert (PDF).
“LET YOUR BUSINESS SHINE WITH EYE-CUE ONLINE VIDEO ADVERTS”
Most businesses and services do have a website these days from 1 man operations to multinational corporations.
Can you imagine now not having a website?
Technology has come on so fast and video content can now be easily and effectively streamed.
CLEAR COMMUNICATION
It can show your clients and potential clients the services you offer and the look and feel of your business or service.
If you are booking a restaurant probably the first thing you want to know is the food good? Also what is the ambience like? Even better if you can see the kitchen and meet the chef. An online video advert can give you all of this and more.
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In the same way if you are going to a hotel you want to know what it looks like, what the rooms are like and facilities? How does it feel and what are the staff like? So much more can be told in a short online video adverts than in photos which often deceive the eye.
The above examples can translate into comparative examples in other sectors.
We are very confident that your business will benefit in a positive way from having an online video advert with more customers and people visiting your website will more likely be confirm or at least be inspired to come back later.
It’s all about engaging people through sound and vision and key messages. We like to think that we are pretty good at doing this.
Copyright eye-cue films ltd 2015. All rights reserved.
